Local SEO built for pool contractors who book from Google Maps, not referrals alone.
General SEO agencies don't know what a gunite shot is. We do.
The difference isn't just niche knowledge — it's the deliverables that actually move the needle for contractors who book from Google Maps.
What your current agency delivers vs. what moves the needle
Every row is a reason to audit your current provider. The teal column is what you should expect.
| Deliverable | Typical SEO Agency | Chlorine |
|---|---|---|
| Pool-specific keyword research | ||
| Google Business Profile optimization | Basic setup only | Monthly tuning + Q&A injection |
| Citation count (directories) | 20–40 citations | 120+ pool-industry citations |
| Review velocity management | ||
| Geo-grid rank tracking frequency | Monthly snapshots | Weekly 7×7 geo-grid reports |
| Service-area page depth | 1 generic page | 8–20 hyper-local pages |
| Competitor gap analysis | ||
| Reporting cadence | Quarterly PDF | Weekly dashboard + monthly call |
Questions a skeptical ops manager would actually ask
Each answer is followed by a comparison table. Not to impress — to help you make the call.
What's actually in the scope
Side-by-side on the deliverables that move the needle for pool contractors.
| Deliverable | Typical SEO Agency | Chlorine |
|---|---|---|
| Pool-specific keyword research | ||
| Google Business Profile optimization | Basic setup only | Monthly tuning + Q&A injection |
| Citation count (directories) | 20–40 citations | 120+ pool-industry citations |
| Review velocity management | ||
| Geo-grid rank tracking frequency | Monthly snapshots | Weekly 7×7 geo-grid reports |
| Service-area page depth | 1 generic page | 8–20 hyper-local pages |
| Competitor gap analysis | ||
| Reporting cadence | Quarterly PDF | Weekly dashboard + monthly call |
Off-season and multi-location: where most agencies fall short
The edge cases that cost you leads — and how we handle them.
| Deliverable | Typical SEO Agency | Chlorine |
|---|---|---|
| Off-season ranking maintenance | ||
| Multi-location GMB management | Single location | Up to 25 locations, compliant |
| GMB suspension recovery | Refers to Google support | In-house reinstatement process |
| Spam-fighting (competitor map spam) | ||
| Seasonal content calendar | Pre-built pool season playbook | |
| HOA / commercial pool pages | ||
| NAP consistency audits | Quarterly | Automated weekly monitoring |
What the numbers look like in the field
Three markets. Three different starting points. The same outcome: contractors who stopped depending on referrals.
"We used to get maybe 8 calls a week from Google. Now we're screening 50+. The geo-grid reports actually show us which zip codes we own and which ones we need to push."
"We had three locations and zero consistency across our GMB profiles. Chlorine cleaned it up in the first two weeks. We haven't had a suspension since."
"The comparison report they sent before we signed was embarrassing. Our old agency had us listed in 22 directories. Chlorine built out 130+ in the first month."
Request a Territory Audit
We map your current geo-grid standing, identify ranking gaps by zip code, and show you exactly which competitors are taking your leads. No pitch call — just a spec sheet.
Gulf Coast Gunite: 14 Page-One Rankings in 60 Days
The full co-branded case study: starting position, citation audit, GMB cleanup, service-area page build, and final geo-grid comparison. 12-page PDF, co-brandable for developer and HOA proposals.
- Before/after geo-grid maps (7×7 grid)
- Citation audit: 22 → 134 in 30 days
- GMB optimization checklist included
- Co-brandable for HOA and developer pitches